venue valet custom call button in seat

Custom Seat Call Button

“In only three weeks, we created a custom light engine design that increased overall efficiency and performance by 14%.”


Food Service

Design & Engineering Service
Light Ray Simulation
Solution Development
Design for Manufacturing
PCB Assembly
Custom Wire Harness
Plastics Manufacturing
Custom Light Pipe

Application Characteristics

The movie theater experience has come a long way since first screening silent films over 100 years ago. Today, the action — and communication — needs to take place on and offscreen during a movie.

And Venue Valet is bringing the Hollywood treatment to moviegoers, working with theater owners to outfit theater seats with call buttons that allow for in-seat food and beverage service. Our client is committed to providing easy and intuitive ways to order directly from theater seats without distracting from the action taking place on the big screen. 

Whether it’s a movie theater or a home theater, lighting has the power to make or break the experience. To enhance overall quality, the viewing room should be dark and include just enough illumination for people to move around safely. This is where intelligent lighting design comes in.

movie chair smt led optimized design pcb assembly
custom smt led optimized design pcb assembly
light study smt led optimized design pcb assembly

Application Requirements

While installing in-seat call buttons on new seats is relatively seamless, retrofitting existing theater chairs in a way that is cost-effective and aesthetically pleasing is a more complex task — one that required cutting through fabric and plywood. That’s why Venue Valet developed the new all button with a ring light. This acrylic plate is laser etched with the theater logo and each seat number, requiring just a 1” hole in the chair for installation.  

In addition to the illumination around the call button in the plate, there is also some light spray off the edge of the acrylic that helps illuminate the walkway. 

With distracting hot spots and light pollution, the existing design was falling short of the desired effect — so Venue Valet enlisted our help.

seat call button smt led optimized design pcb assembly

“By shifting the angles of the inner LEDs, we used TIR to our advantage and helped the client minimize light loss and hot spots.”

Caleb Hwang
Senior Engineer, VCC


light testing smt led optimized design pcb assembly

Only a custom design solution would solve our client’s design issue, so:

  • Our team ran light simulations to determine where light was being lost and what footprint would yield optimal performance while reducing hot spots and light pollution
  • We designed a small light engine with eight surface-mount (SMT) LEDs — four red and four white to meet the client’s needs 
  • We then developed a prototype to prove our solution would work in the real-life theater environment
  • The custom design optimized the call button’s indication and delivered consistent illumination without hot spots or light pollution

In just three short weeks, VCC’s design team developed and prototyped the ideal solution that:

  • Repositioned the inner and outer LEDs to ensure more light illuminated the letters 
  • Reduced bright spots on each side by ~14%
  • Delivered cost savings by changing the thickness of the component from .25” to .187”
prototype smt led optimized design pcb assembly

Exponential Increase in Performance

time efficiency icon vcc

Improved overall performance by 42%

“Our team was able to quickly optimize and test the ideal solution for minimizing light loss and maximizing performance of the PCB assembly.”

Thomas Macon
VP of Sales, VCC

call button smt led optimized design pcb assembly

Results & Benefits

VCC’s custom design delivered a solution worthy of rave reviews from theater owners and moviegoers alike.

Venue Valet can enjoy:
smt led optimized product design pcb assembly
Optimized product design
nearshoring smt led optimized design pcb assembly
Reduced production costs
light pipe medical device case study
Stronger supply chain due to nearshore manufacturing
Theater owners & moviegoers can enjoy:
vcc solar panel custom light pipe design
Highest level of in-seat service
light study smt led optimized design pcb assembly
Reduced light pollution and enhanced energy efficiency
solar panel custom light pipe design
Convenience of ordering food and drink without disrupting others
solar panel custom light pipe design
A fun, unique theater experience

Value-Added Services

Leveraging extensive experience, VCC’s design team quickly designed, prototyped and produced the solution that exceeded our client’s expectations thanks to:

smt led optimized design pcb assembly testing prototype
covid-19 webinar manufacturing nearshoring vcc
smt led optimized design pcb assembly protoype

Take a deeper dive into this case study

Discover how the VCC custom light pipe design process works in this on-demand webinar.

Contact Us

Call Us 1.800.522.5546