San Marcos, CA – Visual Communications Company (VCC) is very pleased to announce that it has signed an agreement with Millennium Marketing, Inc. Effective October 1, 2009, Millennium Marketing takes on the role of Manufacturer Representative for VCC in Canada. In this role Millennium Marketing will promote and support VCC’s products to Distributors and End-Users all over Canada.
Millennium Marketing is an Ontario-based, privately owned sales company providing high-quality electro-mechanical products to all sectors of industry. Millennium Marketing has a well-developed network and exceptional expertise in fans, switches, sensors, and power supplies, and currently represents industry–leading products. The VCC line of LEDs and LED mounting components is a natural complement to the existing line up of Millennium Marketing products.
Andrew Zanelli, President of VCC welcomes the new relationship with Millennium Marketing. “Eric Post, Catherine Davies, and Robert Grieco have established their company as an integral and well-respected Manufacturer’s Representative in the Canadian market. Their solid customer relationships and product knowledge will enable them to be a key driver and supporter of business for VCC.”
San Marcos, CA – Visual Communications Company (VCC), a leading provider of LEDs and LED mounting components, has named New Hampshire-based Sales Engineering Company as its manufacturer rep firm for the Northeastern region; representing New York, Massachusetts, Connecticut, Rhode Island, Vermont, New Hampshire and Maine.
“As a manufacturer’s representative with our own reputation to maintain, we strive to work with manufacturers offering the best products on the market,” said Stephen Rossi, President, Sales Engineering Company. “We are very enthusiastic about representing the LED solutions from VCC.” With 65 years in business, Sales Engineering Company has a business philosophy emphasizing quality and commitment, with the goal of maintaining long-term relationships with their customers and manufacturers.
“Our new relationship with Sales Engineering Company,” commented Mark Baker, National Sales Manager at VCC, “greatly strengthens our representation in the New England and allows us to take advantage of their expertise in electro-mechanical design. Sales Engineering Company represents a collection of highly respected and innovative manufacturers and we’re pleased that they have added VCC to that elite group.”

VCC is pleased to announce the launch of the Flexfire™ series of flexible/fiber-optic light pipes.
VCC’s FLX Series Fiber-optic LED light pipes provide the simplest method of transmitting light from a PCB-mounted (Through Hole or SMD) LED to a front panel. Competing flexible light pipe products offer limited lens options for interfacing to the panel and LED. The FLX Series offers wider design capabilities for lens styles to include wide angle, moisture-sealed, and high profile.
Additional product specifications can be found on the VCC website.
Advantages over Traditional Copper Wire Solutions
VCC’s FLX Series flexible light pipes have many advantages over legacy copper wire solutions. These include but are not limited to:
- Immune to electromagnetic interference (EMI)
- Does not conduct or transfer electrostatic discharge (ESD) pulses
- Non-conductive light path- pinching of copper wires has the potential to cause electrical shorting, which may damage components
- No solder or crimp terminations
- Single versus multiple conductors
- Graceful degradation under “extreme” bending conditions
- Diffused light output pattern – no hot spots or narrow field of view
- Less components
If you would like to find out how to incorporate Flexfire™ into your design, feel free to contact us.


Recently, Germany’s Transportation Safety Administration developed a set of laws that provide for large transportation trucks to be accompanied by smaller safety vehicles in order to protect against accidents with other vehicles. These smaller safety vehicles were designed to include large LED displays on both the front and back of the vehicle, which serve the purpose of alerting traffic to the approaching hazard. For the LED displays, VCC’s CLR 301 CTP was chosen as the panel lens.

The CLR 301 is a low-profile, button-type lens that is designed for use with 5mm LEDs. It has a smooth, clean look with a convex shaped surface protruding above the panel. This minimizes the potential problem of snagging or other interference that might result from varying environmental conditions.

Powerwave Technologies, the premier global source for end-to-end wireless infrastructure solutions, has selected the VCC HMS 462 lens for its VersaFlex™ line of outdoor enclosure solutions. The VersaFlex™ enclosure has been designed to maximize available rack space for revenue generating equipment while minimizing overall footprint. Frequently used in remote locations (e.g. mountain tops where cell tower signals need to be amplified), the LED indicator behind the HMS 462 lens provides an approaching engineer with an immediate system status update without having to enter the base station chamber. This can be critical in inhospitable weather conditions, where unnecessarily opening the enclosure can lead to the damaging of expensive internal systems.
The HMS 462 is a 10mm, Nema 4 rated lens. In addition to keeping water and dust out of the LED socket, the design of the lens allows for easy status viewing, even in direct sunlight.
VersaFlex™ Overview Video
About Powerwave
Powerwave Technologies, Inc. (NASDAQ: PWAV) is a global leader in end-to-end wireless coverage and capacity solutions for wireless communications networks. Offering cutting edge wireless infrastructure to address the demands of enterprise and commercial customers, Powerwave offers a comprehensive suite of solutions, including Antennas, Base Station Solutions and Coverage Solutions. Powerwave’s product line supports all wireless network protocols and frequencies including Next Generation Networks in 4G technology such as WiMAX and LTE. Powerwave solutions, products and services also help wireless operators and OEMs reduce capital and operating expenses, speed rollout of services, improve coverage and capacity, and reduce environmental impact.

Disneyland Resort’s operations group recently chose VCC to replace costly incandescent lamps in the FASTPASS system. Park engineers selected our C connector with one of our powerful 5mm white LEDs (Mouser, CDI, Newark) which extends from a PC board up to the viewing panel. For driving the assembly, engineers decided on another VCC product, our power module. It converts AC current to usable DC current and has an extremely small footprint, which is unique given the alternatives currently in the marketplace.
After working closely with a few key customers, we are moving forward on the right-angle socket LED interconnector. It wil be available in both the CNX 310 and CNX 410 series cable assemblies. You should see/hear more by early summer. Feel free to contact our sales and engineering team for more details.

Cummings Power Generators choose our CMS 442 sealed lens for its ruggedized controller. The NEMA 4-rated CMS 442 is a low-profile, button-type lens that has a smooth, clean look with a convex surface protruding just above the panel. This minimizes the potential problems of snagging, interference, or physical damage that might result from outside sources such as clothing, jewelry, tools, etc.
The threaded design makes for a quick and simple assembly to the front panel. With less than a full turn, the lens is tightly mounted to the panel using the included lock washer and retaining ring. Note that the circuit board is completely independent of the display panel, simplifying its installation or removal for assembly or repair.
The CMS 442 & 462 lens assemblies have been designed not only to meet the needs of all indoor applications, but have also been successfully proven in harsh environments. The units, with uniquely-designed spiral mating threads, provide a superior mounting system that has been tested by an independent laboratory and has exceeded all test criteria for NEMA 4 and beyond (Water Seal, depths down to 100m; Shock, up to 6Gs; Vibration, shaken up to 6 Gs from 0 to 2000Hz; Temperature Cycling from -40°C to +105°C; UV resistance; Dust Sealing; and Ice Encasement). This is one tough lens able to take what you can dish out.
The CMS 442 lens greatly increases the aesthetics of the display panel. Its low-profile design greatly enhances the light output of the LED by significantly reducing the ambient light effect upon the lens. The lens can increase the viewing angle to 180° by the use of patented VCC diffusion ring technology. While the CMS 442 is used for 5mm LED applications, the CMS 462 provides a 10mm LED solution. These lenses are also paired with VCC Litepipes® and cable assemblies to meet all of your needs.

VCC is proud to introduce its GLO Series lenses. They are made from a unique thermoplastic material that diffuses a LED’s light output and dramatically reduces “hot-spots”. The result is a clean, hi-tech glow that evenly distributes the light along the lens surface and can be viewed from nearly any angle.
Currently, VCC offers the SMB 200, SML 190, CLB 300, and CLF 280 as part of the GLO Series. Custom design inquiries are welcome.
VCC’s new GLO Series responds to the needs of the marketplace with color innovation, offering even greater flexibility to design engineers.

FLIR Military chose our CMS 442 sealed lens for use in its heavy duty controller. The NEMA 4-rated CMS 442 is a low-profile, button-type lens that has a smooth, clean look with a convex surface protruding just above the panel. This design minimizes the potential problems of snagging, interference, or physical damage that might result from outside sources such as clothing, jewelry, tools, etc.
The threaded design makes for a quick and simple assembly to the front panel. With less than a full turn, the lens is tightly mounted to the panel using the included lock washer and retaining ring. Please note that the circuit board is completely independent of the display panel, simplifying its installation or removal for assembly or repair.
The CMS 442 & 462 lens assemblies have been designed not only to meet the needs of all indoor applications, but have also been successfully proven in harsh environments. The units, with uniquely-designed spiral mating threads, provide a superior mounting system which has been tested by an independent laboratory and has exceeded all test criteria for NEMA 4 and beyond (water sealing for depths down to 100m; shock up to 6Gs; vibration – shaken up to 6 Gs from 0 to 2000Hz; temperature cycling from -40°C to +105°C; UV resistance; dust sealing; as well as ice encasement).
The CMS 442 lens greatly enhances the aesthetics of the display panel. The low-profile design increases the light output of the LED by significantly reducing the ambient light effect upon the lens. The lens can expand the viewing angle to 180° by the use of patented VCC diffusion ring technology. While the CMS 442 is used for 5mm LED applications, the CMS 462 provides a 10mm LED solution.
These lenses are also paired with VCC Litepipes® and cable assemblies to meet all of your needs. The CMS 442 is constructed of optical quality, U.L.. Listed polycarbonate thermoplastic. It is offered in six colors including red, amber, green, yellow, blue and water clear.